Turn WhatsApp Chats Into Meaningful Customer Connections.
Connect with customers where they already communicate. Explore WhatsApp Business Platform messaging for useful updates, customer conversations and approved outreach.
Start with purpose
Use cases, audience and message type.
Keep it relevant
Useful notifications and timely replies.
Follow platform rules
Opt-in, templates and messaging policies.
More useful customer conversations.
WhatsApp Business Platform supports a range of business messaging experiences. The exact setup depends on your chosen solution, approvals and integrations.
Approved Message Templates
Send eligible utility, marketing or authentication messages using approved templates.
Customer Service Conversations
Respond to customer questions within applicable WhatsApp customer-service windows.
Interactive Messaging
Use supported quick replies and action buttons to help customers find their next step.
Media & Rich Content
Share supported images, documents and other suitable message formats.
Notifications & Reminders
Explore booking information, order status and appointment communications.
Workflow Connections
Discuss how the solution may connect with your existing business processes.
Messages that feel clear and helpful.
A well-designed message makes the purpose obvious and offers a simple next step. The example on the right shows how a business update could appear when supported and approved.
Readable, relevant message content
Contextual calls to action
Appropriate template and consent handling
Practical WhatsApp Business use cases.
Examples of communication scenarios—not claims of existing clients or guaranteed platform features.
Retail & E-commerce
Order acknowledgements, shipping information and relevant customer support.
Education
Enquiry follow-ups, registration information and scheduled reminders.
Healthcare
Appointment confirmations and other appropriate patient-facing information.
Travel & Hospitality
Booking updates, itinerary changes and customer assistance.
From business enquiry to a practical setup plan.
Share your use case
Tell us your audience, communication purpose and expected messaging needs.
Review prerequisites
Discuss WhatsApp Business Account, business details and relevant approvals.
Plan the workflow
Explore template needs, consent processes and any integration requirements.
Prepare for messaging
Complete applicable onboarding steps and confirm readiness before use.
Build trust into every message.
Responsible WhatsApp messaging requires the right audience permissions, approved templates where necessary, and respect for customer preferences.
Important platform requirements
Business-initiated outreach generally requires appropriate opt-in and approved templates. Free-form replies are limited to the applicable 24-hour customer-service window. Policies and pricing may change.
Your questions, answered.
Every business has different communication needs. These answers cover the most common starting points.
It is a business messaging platform that supports programmatic and managed customer communication through WhatsApp, subject to Meta’s rules and account requirements.
Eligible marketing messages may be sent through approved templates to people who have provided appropriate permission, subject to WhatsApp policies and messaging limits.
Business-initiated template messages require Meta approval. The category and content must match their intended use.
Businesses can generally send free-form replies within the 24-hour customer service window after the customer’s latest message. Outside that window, an approved template is required.
Contact Vatsasetu with your use case, estimated volume, and requirements. Available setup options, approval needs, and pricing can then be discussed.
Ready to explore WhatsApp Business messaging?
Tell us what you want to achieve. We’ll discuss suitable ways to approach your communication requirements.